In automotive photoshoots, there needs to be a vision. This is the emotional presentation of the vehicle. This is the background for which the vehicle is set in place. This is the viewed angle of not only the vehicle, but also the camera. This is the time of day, the weather, the lighting conditions. The automobile is not the only focus. It remains the main character of the photoshoot, but it is only one piece of the vision.

These machines, they mean a lot to us. It’s hard to explain to non-car people, they just see them as a way to get from A to B. It’s simply the middleman between them and a destination. But we know that these cars and trucks… they’re so much more than that.

Car enthusiasts, no matter where in the world they may be, all share a passion for the vehicles. We have pride in the work we put into that car, whether that’s adding modifications or fixing a mechanical issue. We see purpose. It could be a track car, a baja racer, a drift build, a show car, a daily driver, a weekend cruiser, a drag racer, a sleeper build. There’s so many possibilities to put purpose in the machine.

Automotive photography captures that purpose, and displays it proudly. It could be a social media profile that inspires people to work hard to build their own car. It could be a canvas on a home wall, to remind you of the car that sits in your garage. It could be a glass print that hangs in the garage in front of the vehicle. It could be a booklet that contains photos showcasing the evolution of the build. However you want to display it, let’s capture it.